The SEO landscape is a constantly evolving field, however, at its core, it is still essentially all about improving organic traffic to generate more leads and sales. It is easy to fall into the trap of spending more time increasing the number and quality of backlinks and in turn neglecting improvements to the technical aspects of a website. However, by making particular on-page SEO changes to your website you are positioning yourself in a far superior position to acquire organic traffic.
This article will detail four beneficial technical SEO hacks that can help you gain more inbound organic traffic.
One of the best on-page SEO tactics to use still is internal linking. Essentially an internal link connects one page of a site to a different page on the same site. When done correctly internal linking will help pass link juice much more efficiently across the inner pages of a website.
How can you improve internal linking?
Google has now moved to a mobile-first index. When carrying out a technical site audit, it is important to review whether Google Smartphone crawler is able to properly index the contents of the site.
How do you get a mobile-friendly site?
Google likes to give direct answers to the searchers. If your web pages provide direct answers to the commonly searched user questions related to your niche then you have an excellent chance of diverting good traffic from the direct answer box results returned by Google.
In order to make use of this, you need to begin by identifying the question-based search queries than by preparing answers in a tabular form by making use of HTML tables and structured data. This will make it easier for Google to understand the content of the page and display it directly in the search results.
If your objective is to rank for an informative search query like “how to optimize for SEO”, then you will need to have at least 2500 words of content on your page.
Snapagency did a survey and discovered that blog posts with a word count of 2500 words or more received the maximum number of social shares. Thus, the best blog post length that you should always aim for is 2500 words.
When increasing your blog post word count do not dilute the quality with irrelevant or repetitive information. Keep your content informative and always add value so that your website visitor stays with the article and reads the whole post!
A sitemap is a file where you can list the web pages of your website specifically to inform Google and other search engines about the organization of your website content. Search engine web crawlers will read this file to more intelligently crawl your website. It is therefore important that whenever you add a new blog post or a new page that you also then update your sitemap XML file properly so Google can fully index your website accurately.
Of course there are many other On-page SEO hacks that will improve your rankings, however, these five are often overlooked and when used correctly can be highly effective. Having strong On-page SEO is crucial to any SEO campaign; it essentially acts as the foundation to then build on with link building (Off-page). In summary, the more your On-page SEO is optimized the more effective your link building campaign and overall SEO performance will be.
Jamie Fitzhenry is the founder of Grizzly, a digital agency based in Bristol, UK.