If you are a website owner the year 2016 has been an eventful one. The competition on the internet platform has grown stiffer and Google has updated its algorithm which has brought some important changes to the industry. With the Google Penguin real-time search means indexing will be faster and any spammy links will lead to an instant devaluing of your website. There are also changes to Facebook advertisements which will again affect the internet market environment greatly.
While all these changes have come to pass there is one thing that every online marketer agrees about and this is the growing importance of search engine optimization (SEO). Over the last few years, there have been arguments that SEO is dead but this year has shown that this was a misconception. If you have been thinking of scaling down your SEO budget it is time to rethink this decision for many reasons.
In fact, you should get a qualified SEO specialist to guide your campaign. Here are some reasons you should still hire an SEO expert in 2017:
As a business owner, most of your focus in on the core business and you leave most of the SEO either to a webmaster or your in-house IT team. Truth be told all these professionals are still not well placed to understand the SEO trends which they can leverage to boost your site’ s SERPs ranking and improve the customer experience. Some of the trends that will have a big impact in 2017 including, responsive web design, voice search, long-tail keywords, long content, machine and deeper learning and local search all call for technical expertise that only an SEO expert can bring on board.
Most internet users start their experience with a search engine which highlights the importance of search engine result pages (SERPs). If your website is not ranking highly on SERPs for the target keywords then you are as good as non-existent. Most internet users use Google, Yahoo, and Bing to find what they are looking for online and this is one reason you need to have a strong presence here for your target keyword. An SEO specialist will work behind the scenes using white hat techniques to boost your ranking and guarantee better load speeds for a more fulfilling user experience.
There are many ways of advertising your business online including PPC, Facebook ads, social media, lead purchasing among others. However, SEO is more effective and affordable compared to all these strategies. As a startup, you might not have the funds to promote your business using PPC and Facebook ads but with a comprehensive SEO strategy, your specialist will help increase your ranking on SERPs which guarantees more visibility and brand awareness.
If you think SEO is dead look at big brands such as CNN, Forbes and New York Times to appreciate how SEO can boost your ranking. These websites invest in SEO because they understand how competitive the internet market can get. It is no surprise they rank highly for world news and this is a key take away your business should learn. If you are not investing in SEO you can bet your competition knows this and hence they are going out of their way to gain a competitive edge. Catching up in the internet market is tough because you have to bid for keywords and lay ground to start converting. It is thus important to start early by investing in a qualified SEO expert.
There are myriad SEO tools that are trending at the moment and while most of them are easy to use you will soon realize you don’t have the time to monitor the data they are giving you. Some of these include seobility, Ahrefs, Long Tail Pro, SEM Rush, KeywoodBuzzstream, Keyword Tool, Quicksprout Website Analyzer, Similarweb, Ontolo, SEOquakeand, Google Search Console among others. Of course your SEO specialist will have more tools to guarantee optimal performance of your website in terms of speed and use of ease. It is thus important to have these professionals working on your website in order to leverage the latest SEO tool to gain a competitive edge over your competitors.
Evans Walsh is a senior SEO consultant with extensive experience in optimizing websites for maximum performance. He has earlier worked in a number of leading Internet marketing companies before setting up shop independently.