How to Increase Conversion Rates for Your E-commerce Website

Running an e-commerce business is no easy task.

There is a lot that goes into the launching and building of a business especially one that carries out its operations completely online.

Knowing what you want to sell is easy. Then comes the sourcing of that product.

Once your store is set up, you can move on to sending visitors to your business site with paid advertising content, and you are good to go.

Sounds simple? Well, there is more to it than just that.

In this era of the digital universe, competition is intense and you must take advantage of certain tactics for customers to buy your products.

If you are looking to increase revenue on your business, you need to learn about conversion rates.

What is e-commerce conversion rate?

A definition that varies from business to business, conversion rate is essentially the percentage of visitors on your website who make a purchase from your online store.

For an e-commerce website, the typically employed conversions that determine business are:

  • Online sales
  • Adding products to carts
  • Adding items to one’s wish list
  • Email subscription to newsletters
  • Social media sharing

Let these 8 tips help you can increase your e-commerce conversion rates to make sure your business does well.

Understand E-Commerce Conversion Rates

A well designed e-commerce platform is essential for driving sales and maximizing conversions. In order to appeal to customers, you must dedicate attention to your user interface. From graphics to content to accessibility and functionality, there is an array of factors that determine the user interface.

For any brand to make an impression, it has to have a compelling yet professional outlook. A professional logo is an important part of the ordeal. Increasing conversion rates will make for the majority of your website’s traffic. Investing heavily in attracting simply web traffic is futile if those efforts do not generate customers.

Conversion rates range from 1 to 5%. When conversion rates for an e-commerce business fall below 2%, the focus must be urgently directed towards optimization.

Improve Product Discoverability

Product discoverability and overall site search is an important part of running a business because you cannot expect your business to thrive if your customers cannot find products. The best way to do this is to set up an easy search feature with a keyword search to help customers find what they are looking for using simple keywords.

For instance, when visiting an online leather jacket store, one should be able to search for a red leather jacket by simply typing in the words, “red leather” and instantly the search would lead the customer to the product of his or her choice.

Single product pages for each item being sold along with the product’s description, images, and search tags not only aid customers with their search, but also improve general navigation and SEO. Create a platform that curates and displays user generated content for the products being sold to make things easier for everyone.

Simplify Checkout

Difficult checking out processes are one of the biggest barriers to growing conversion rates. Despite the customer’s interest in buying a product, they experience frustration and annoyance in the case of a tricky checkout. Those that require too many details and information or verification codes are the most exhausting to deal with.

When it comes to your check out process, it is best to only stick to essential information such as payment details, shipment details, customizations, special demands, etc. The trick is to simplify. The more you simplify the process and minimize the number of clicks it takes to finally purchase a product, the easier it will be for both the customer as well as yourself. Buyers keep coming back to simple things.

Call to Action

A clear call to action is an aspect of e-commerce often overlooked by many businesses. A call to action basically tells a site visitor what to do when they land on a specific page. If a customer ends up on a page of a product that you are selling, a clear call to action advises them to proceed to add it to their cart. Many blog posts discuss products and reviews. At the end of such blog posts, you should always include a clear call to action that leads the customer to the mentioned product for purchase.

Find a way to make things simple by providing your market with an easy purchase route. Each page must have one clear call to action to focus on. Make sure to have those calls to action stand out in design and layout. It should catch the eye of your customer.

Go Mobile

People are gravitating more and more towards mobile shopping citing its ease of use. Mobile visits have become a significant chunk of site traffic, therefore, it is extremely important that the website is easy to navigate on a small screen.

Ensure you have a mobile friendly site. Field test the customer journey on many different mobile devices to ensure it is functional and enjoyable for your visitors.

Social Proof

As consumers, we rely heavily on the opinion of others. When it comes to products, we tend to gravitate towards an item with positive feedback because naturally, everyone wants the good stuff. Social proof is a very manageable and powerful tool that helps draw audiences in the best way.

Positive reviews, testimonials, and analyses by experts in the field of your products are the three elements of social proof you need to convince and convert your market into buying a product.

Make sure to get as many of these as you can.

High Quality Images

You would be amazed at the kind of impact a good high quality image can make concerning a sale. High quality images are attractive and appealing. They invoke a sense of trust in the consumer. A good picture makes them immediately judge the product’s quality.

Humans are visual creatures, so the more appealing you portray your product to be, the more people would be interested in buying it. Be sure to add many images, each focusing on the part of the product through zooming, placing in different angles, etc.

Always Keep Testing

Testing for ongoing improvements is a practice adopted by all leading and successful brands. Testing your system continuously is the best way to optimize your e-commerce conversion rates. It is prudent to lay out hypotheses on what is best for the audience and test them. This helps build an effective consumer experience so customers keep coming back for more.

Testing should not be superficial. Focus should be placed on the smallest of details such as the professional logo, web copywriting, page layout, and calls to action, design, and overall outlook. Always find ways to make things better as this continuous testing aids significant sales and revenue increase.

Improving a website’s e-commerce conversion rates can be done effectively by conversion optimization. Start off by knowing the basics of the average conversion rate of e-commerce in your business. Once that is sorted, you can devise a plan that helps boost up your performance.


About the author


Alma CauseyAlma Causey is a freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover. She is currently associated with LogoDesignValley Team.

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