How To Create Viral Content Without Selling Your Soul


Having your content go viral is the dream for any content marketer. There doesn’t seem to be any rhyme or reason to what goes viral when, though. It seems to be at the whims of the people of the internet, right?

In fact, you can influence what goes viral and what doesn’t. It’s all a matter of knowing what people want, and crafting quality content. Here’s how to create viral content without selling your soul.

Manage your expectations

First of all, don’t expect the content you create to be beamed around the world instantly. Think about much content is created every day. There’s so much being shared online that your content may take a while to get noticed. That’s ok. Make sure your content is top quality, and it will get noticed when the public is ready for it.

What’s your emotional hook?

So, why do posts get shared? It’s usually because there’s some kind of emotional hook. People are more likely to engage with your content if they can relate to it on some kind of emotional level. Because of this, you need to decide what your hook is. Do you want to make your readers feel hopeful? Happy? Excited? Get the feeling down first, and the message will come.

Be positive in your message

When deciding on which heartstrings to pull, remember that positive posts tend to fare much better than negative ones. That’s probably surprising to you, as you see negative posts being shared around all the time. However, these negative posts are often a reaction to what’s happening in the news. Positive posts are timeless, and so will be shared again and again.

Order content from professionals

If you want your content to be really polished and professional, then you should hire a professional to make it. That’s the only guarantee that what you have will be worth sharing. If you already have an idea of what you need and already have the keywords collected, send them to writers at Ox Essays. They can take that content and create a blog or piece that really speaks to your readers.

If you’re looking for content that’s created from the ground up, however, give Essayroo a try. Their writers can take on almost any challenge.

Finally if it’s video you need, then try Video to Order. You can hire a freelance videographer to create the video that can capture your audience’s imagination.

Create practical content

Your content not only needs to be positive and emotional, but it needs to be practical. Think about something popular you’ve seen online lately. It’s likely that you’ve seen a how to guide, an instructional video, or something else along those lines. Those posts do well because viewers can actually act upon them. The ones that do the best are the ones that promise to make the reader’s life better, in some meaningful way.

Don’t forget your keywords

In the excitement of creating this content, don’t forget that your keywords are still important. These are what will drive people to your content, so make sure you’re picking them carefully. What are people looking for? How will your content help them answer the questions they’re asking?

Make it easy to share

This is kind of obvious, but of course you need to make it easy for readers to share your content. If you’re posting directly to social media, the job is basically done for you. Readers will hit that ‘share’ button if they think it’s worth their friend’s time to read. If it’s not, then you need to make sure you have social media sharing capability installed. There’s lots of widgets and toolbars you can use, find one that’s right for you. The aim of the game is to make sharing as easy as possible. The easier it is, the more likely the reader is to hit the button.

Check your grammar

Don’t forget to check your grammar before you make any post live. You may think it’s only a Facebook post, but a simple slip up can lose you readers faster than you’d think. If you’re unsure about your grammar, try the grammar guide over at Academized. It can really help out when you’re in a bind.

Proofread any content before it goes live

Like with your grammar, you don’t want to skip this step. You may think there’s nothing wrong with your text, but if you don’t proofread you’re bound to miss something. Then if you publish a mistake, you’re going to go viral for all the wrong reasons. If you’re not hot on your proofreading skills, try a proofreading service such as the one at Boom Essays.

So there you have it. It really isn’t as hard as it looks to create viral content. Put in the time and effort, and you too will have content shared all over the globe.

About the author

brenda bergBrenda Berg is a professional with over 15 years experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs. She is self motivated results driven individual who is encouraged to travel and share gained experience in career, business and self-development.

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