What’s the point of updating your website with a gorgeous new web design if nobody visits it? While the whole world has gone crazy about eye-catching, dazzling web designs, for some reason people have forgotten about the importance of the basic website search engine optimization.
Website design and development involves different aspects that deserve special attention. Valid code, readability, a user-friendly layout, and creative content to name a few can turn accidental visitors into loyal customers.
Making your site SEO-friendly is just as important as achieving eye-catching visual appeal.
Let’s assume that you are a musician. You have put all your time, money and effort to record your new album. You’ve invested most of your budget into an expensive, modern audio recording studio. You’ve hired a team of professionals to make each track sound just the way you want it. Now, as the album is recorded, it’s high time to think about its promotion. The issue, however, it that you have invested the entire budget into the development process, so you cannot afford an agent who will help you get your tracks published!
When it comes to web development, the same thing can happen. You invest the biggest part of your budget into the development of your website, and leave little to no money for search engine optimization. So, were the time and budget spent on a remarkable web design really worth it if people cannot reach you?
While the visual appeal of your website may seem to be your most important priority when trying to turn your site into a lead-generating monster, that’s really not the case. Proper optimization of your site’s pages – this is what will help you make your brand more noticeable and let you acquire a larger share of the online search traffic.
A gorgeous web design may cost you less that you think. Building a website on the basis of a ready-made website template you can save your time, money and effort. A ready-made, professionally coded and properly designed base theme will cost you less than $100, if you choose carefully.
For that price you can buy a quality theme with great customization options, ready-made page templates, plugins and other extensions, which can make the process of the web development much quicker and easier. Additionally, you save money on the purchase of premium extensions since all these are often included in the themes’ download packages.
One of the most popular and reliable providers of ready-made themes is TemplateMonster. Their inventory includes more than 26,000 of ready-made solutions suited for literally any project and business niche that you can think of. Here are a couple of example themes that will help you build a visually stunning website in no time.
Fooder is an advanced pizza restaurant OpenCart template featuring an impressive design and a number of pro customization options, as well as eCommerce features. Developing your site on the framework of this theme, you (or you your clients) can “build” their order on your site while simply picking the right ingredients and managing their quantity. There is also a possibility to count the cost of the delivery and showcase user reviews from social media platforms.
Monstroid2 is an example of a multipurpose WordPress theme featuring a GPL license. Due to this, the theme can be installed on an unlimited number of web resources for free. This is an ever-growing template, featuring a collection of child skins and multiple layout options that can be modified within an intuitive drag-and-drop interface. All skins get installed lightning-fast. You can switch from one design to another in just a matter of clicks.
These are just a couple of ready-made web designs that allow you to enhance your web page with a gorgeous look and pro functionality without investing a fortune into a custom-made page.
2017 has brought a number of changes to the way people market their products and promote their businesses on the web. Contemporary users surf the web more often than they did in earlier years. So, online marketers need to put more effort into making their web pages more “findable”.
So, what techniques do we need to take into account to make our web designs rock? Let’s have a look.
These are 7 of the most effective SEO tactics that you need to take into account when working on your online marketing strategy in 2017.
Stick to these techniques in order for your visually stunning website to gain more targeted visits from the web