Could Facebook Advertising Increase Your Sales?

If you run an online business, you may be looking for new ways to grow your audience and increase your sales. Facebook advertising is a popular and simple way to advertise your business online, but it’s a strategy that’s more effective for some businesses than others.

If any of the below points apply to you, it may be time to consider Facebook advertising.

Your audience is primarily millennials

Facebook is a highly popular social media platform, with a colossal one billion active accounts. But the website is most popular with 18-29 year olds.

While plenty of older people use Facebook, the platform is still dominated by the millennial generation. This age group is the most engaged segment of society on social media and tends to be distrustful of traditional marketing.

If your target audience falls into this age bracket, then placing some Facebook ads could be a wise investment.

Key tips for Facebook advertising to millennials:

  • Don’t sell: The digital generation hates the hard sell. Instead, try to build a relationship with them. Storytelling ads are a great way to achieve this
  • Have a cause: Millennials engage more with charitable business or social enterprise models that stand for something
  • Be honest: 84% of millennials don’t trust traditional advertising and consider it disingenuous (Source). Being authentic and down to earth is a better way to play

 As well as Facebook, you will definitely want to look at Instagram and Snapchat in order to appeal to the younger demographic, but you might want to give organic content on these social media sites the priority first.

You make a lot of video content

We all know that video is a powerful driver for both search traffic and audience engagement.

Anyone who actively uses Facebook will have noticed the recent move from traditional static ads to video content. If your product or service lends itself to video advertising, Facebook could be the ideal place to promote your business.

Being the visual, interactive platform that it is, video is an ideal way to grab people’s attention as they scroll through Facebook. Short, audio-free videos work best at making your ad stand out. If you favor videos and GIFs for advertising, Facebook is surely the way to go.

Facebook has plenty of useful video-related guides and tips on how to use and create videos.

Haven’t considered making video ads? Check out these 5 Tips for Making an Effective Video Ad to learn how.

You’re just starting out

If your business is relatively new, Facebook advertising is an ideal way to get your sales moving.

While building a loyal following for your online business takes persistence and commitment, setting up Facebook ads is really very easy. There are a ton of tools out there to help you optimize campaigns, and plenty of examples to learn from (just take a peek at AdEspresso).

Much like Google PPC ads, the process of setting up ads takes a matter of minutes and is easily adjusted to suit your budget and unique goals. However, unlike Google ads, Facebook ads allow you to tailor your advertising down to the finest detail. This is due to their huge database, packed with years of personal information and engagement data, which allows you to get granular with your targeting — selling directly to the people who are most likely to love your products.

Many a startup has built a fanbase and community through Facebook advertising. Whether it’s a starter Shopify store or an app startup  — Facebook is the perfect platform to launch your message to the world and build an army of loyal fans. It’s a well-trodden path with a competitive CPA (cost per acquisition).

Why not try it and see for yourself?

You have a tight budget

Facebook ads can work on a pay-per-click basis, meaning you only pay for adverts that are successful in bringing traffic to your site. It can also work on a ‘number of impressions’ basis, but the former tends to be a more cost-effective option.

At a mere $0.16 to $1.00+ per click, depending on your industry, the size of your audience, and the quality of your ad, Facebook ads are an incredibly competitive advertising resource, with options to suit any budget. And now, you can target people who have ‘dwelled’ on your ada (AKA stopped scrolling), so you can get super granular with your retargeting. If you are into math, Facebook ads will be your friend. If not, then lean on automation and expert advice to ensure you aren’t wasting valuable budget and clicks.

There is a super low barrier to entry, and you can tweak and delete low-performing campaigns as needed. Facebook ads are a bootstrapper’s best friend!

Whether you are on a tight budget, are looking to attract a millennial audience, run a startup, or have a visual brand born for video — Facebook ads are an advertising resource you should definitely consider.

Fast, simple to use, recommended by top Facebook marketing experts, and with the ability to attract a wide audience, find out today what Facebook ads could do for your sales.

About the Author

victoria greeneVictoria Greene is a an ecommerce entrepreneur by day, butt-kicking digital marketing guru by night!

She loves here life as a digital entrepreneur and lives to share her tips and tricks of the trade.







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