Are you searching for email marketing SEO tips?
Is there a way to leverage email marketing with SEO?
But keywords have no power here, right?
Search engines can’t index emails, it’s fact (more on this myth below).
But that doesn’t mean that mass mailing has nothing to do with SEO.
A little email optimization magic can influence your SERP positions!
The team of AtomPark Software, a developer of email marketing tools, will show you how a newsletter generates extra traffic for your website and increases its ranking.
Post a preview of blog content in your newsletter. So, the people who are interested in this piece of information will go to your website. This way, you can enlarge your traffic significantly. Just notify your target audience that you have new material on your blog.
For sending the preview of blog content you should develop an HTML template for your emails. The design of it should harmonize with your blog’s one. There should be the same colors and fonts.
The email digest consists of:
Here is how the good email digest looks. The structure is proper. There are an interesting introduction and catchy reviews with titles, laconic descriptions, and buttons with a call to action. Sending such emails will help to boost blog traffic.
Here is one more example of the previews of the articles in the newsletter. In this case, they are added as additional material after the main information.
Here is how it may look like:
A Newsletter Archive is a great way to enlarge the number of subscribers to your emails and to promote your project this way.
To create an archive, you just add the category “Archive” to your website and publish the HTML of your newsletters there. Also, in order to make them more attractive for the search engines write the meta-tags (titles, descriptions, and keywords) for each page.
Here is what the newsletter archive looks like:
Such an element allows the receivers of your newsletters to search for the needed information through your website right from their Mailbox client.
So, when you send some useful information in the newsletter, and people see that your content is really good and helpful they would like to read your posts on other topics.
They won’t have to do much effort, just enter their question to the search bar, find the needed publications, and go to your website for viewing it.
And one more plus of a search bar is that it’s not difficult to do. Use easy HTML elements. This is the sample of the basic code:
<form action=”https://website” method=”get”>
<input type=”text” name=”s”/>
<input type=”submit” value=”search” />
Just add this code to the HTML template of your newsletter. And with the help of it, you will create a simple search bar that looks like this:
For many website owners, this will be enough. But if you want to make it more beautiful you will need to use HTML and CSS elements to develop a more sophisticated design.
Link building is indispensable if you want to attract more traffic to your website. You can add two different types of them:
SEO experts agree that all of these methods are worth testing, just try and then monitor your progress. Good luck!
Tatiana Pyrih. Copywriter and Content Manager at AtomPark Software, a company that develops professional tools for email marketing. I’m fond of monitoring new marketing trends and creating useful and interesting content.