Tips for Email Marketing SEO

Are you searching for email marketing SEO tips?

Is there a way to leverage email marketing with SEO?

But keywords have no power here, right?

Search engines can’t index emails, it’s fact (more on this myth below).

But that doesn’t mean that mass mailing has nothing to do with SEO.

A little email optimization magic can influence your SERP positions!

The team of AtomPark Software, a developer of email marketing tools, will show you how a newsletter generates extra traffic for your website and increases its ranking.

How to post blog content in email newsletters?

Post a preview of blog content in your newsletter. So, the people who are interested in this piece of information will go to your website. This way, you can enlarge your traffic significantly. Just notify your target audience that you have new material on your blog.

For sending the preview of blog content you should develop an HTML template for your emails. The design of it should harmonize with your blog’s one. There should be the same colors and fonts.

The email digest consists of:

  • Introduction. Be sure to write why you are sending this email and what you want to share with the recipients.
  • One or several blog article previews. The standard structure of them is:
    • Title. The H1 of your blog article can serve the role of title, and it will be enough.
    • Description. You should make it catchy so that it will make people have a desire to go to your blog and read the full material. It’s possible to put a little extract of the article there, but it should be really short and the most interesting one. Also, it will be perfect if you write it separately because it can be really hard to choose the short and catchy extract from the full article. Just write 1-3 sentences that reflect the full article content.
    • CTA button (like “Read the full article”, “Read more”) with the link to the certain blog page. You can advertise several latest articles in one email if you don’t want to irritate the recipients with too frequent mailings. Here is how it looks:

Source: reallygoodemails

Here is how the good email digest looks. The structure is proper. There are an interesting introduction and catchy reviews with titles, laconic descriptions, and buttons with a call to action. Sending such emails will help to boost blog traffic.

Here is one more example of the previews of the articles in the newsletter. In this case, they are added as additional material after the main information.

Newsletters Archive: How and why to create on the website?

Here is how it may look like:

A Newsletter Archive is a great way to enlarge the number of subscribers to your emails and to promote your project this way.

  • Not all the people are ready to agree to receive the newsletters from you if they don’t know what type of content you are sending. So, give them the opportunity to see the examples of the newsletters you send in advance.
  • If you are sending really useful content in your newsletters some people would like to save it for reading one more time. It’s not very convenient to look for your letter in the mailbox, for example, after a month you since you’ve sent it. So, give the users the possibility to find it quickly on your website.
  • The newsletter archive page is ranked by search engines. So, if you optimize the texts well you will get extra traffic.

To create an archive, you just add the category “Archive” to your website and publish the HTML of your newsletters there. Also, in order to make them more attractive for the search engines write the meta-tags (titles, descriptions, and keywords) for each page.

Here is what the newsletter archive looks like:

Add a website search bar to the email newsletters

Such an element allows the receivers of your newsletters to search for the needed information through your website right from their Mailbox client.

So, when you send some useful information in the newsletter, and people see that your content is really good and helpful they would like to read your posts on other topics.

They won’t have to do much effort, just enter their question to the search bar, find the needed publications, and go to your website for viewing it.

And one more plus of a search bar is that it’s not difficult to do. Use easy HTML elements. This is the sample of the basic code:

<form action=”https://website” method=”get”>

<input type=”text” name=”s”/>

<input type=”submit” value=”search” />


Just add this code to the HTML template of your newsletter. And with the help of it, you will create a simple search bar that looks like this:

For many website owners, this will be enough. But if you want to make it more beautiful you will need to use HTML and CSS elements to develop a more sophisticated design.

How to work with links in emails?

Link building is indispensable if you want to attract more traffic to your website. You can add two different types of them:

  • Contextual. They are similar to those you create while doing interlinking on your website. Put the links to the other articles on your blog or to the pages with products to the text of the content you are sending in your email. The word of the anchor should be relevant to the content of the page you are linking to.
    Here is the example of such a link:
  • Permanent. They are present in all the emails. For example, in order to boost traffic in your social media accounts you can add the links to your profiles to the footer of your emails. Many email sending tools allow to insert them in the form of pretty widgets that look like this:

SEO experts agree that all of these methods are worth testing, just try and then monitor your progress. Good luck!


About the Author

Tatiana Pyrih. Copywriter and Content Manager at AtomPark Software, a company that develops professional tools for email marketing. I’m fond of monitoring new marketing trends and creating useful and interesting content.


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