As small business owners and fledgling marketers are traversing various digital avenues, social media is becoming the heart of brand awareness campaigns. At the same time, search engine rankings are an essential ingredient for an effective digital marketing strategy. But as a savvy digital marketer, how often do you consider social media and SEO a […]

Search Engine Marketing (SEM) isn’t much unlike physical-fitness- robust builds, from physiques to web-apps, require steadfast discipline and maintenance in order to become attractive; incidentally, both fitness and marketing are in a state of flex: 38% of gym patrons attending group-fitness classes remain loyal for 1 to 5 years versus 29% for total-gym patrons- clearly, […]

The following is a full transcript from Moby Siddique’s interview of SEO for Growth co-author Phil Singleton on the popular InboundBuzz Podcast. About The InboundBuzz Podcast A digital marketing podcast where they’ve featured and promoted some amazing guests including: David Meerman Scott Kipp Bodnar, CMO of HubSpot Jeff Bullas Dave Chaffey from Smart Insights Steve […]

Everybody wants to hang out with the coolest kid at the party. We want to talk to them, be associated with them, have them say great things about us & most importantly build a relationship with them that lasts a lifetime. If you don’t already know when it comes to the online world Google is […]

After the incredible craze for a well-structured SEO strategy in today’s internet world, it’s surprising that there are still many web developers who completely overlook the idea of SEO when creating a website. However, the simple fact of the matter is that if you want to increase your brand’s awareness and bring more traffic to […]

With Google improving the way it ranks content, and a trend to focus more on topics rather than keywords, a lot of fuss has been made about the usefulness of tracking your page’s ranking in search engine results pages (SERPs). Some are asking should you still track keyword ranking?

What’s the point of updating your website with a gorgeous new web design if nobody visits it? While the whole world has gone crazy about eye-catching, dazzling web designs, for some reason people have forgotten about the importance of the basic website search engine optimization.

The scientific world is separated into two sections – ‘hard’ science and ‘soft’ science. Hard being sciences which you can conduct experiments and gather concrete proof of results, i.e. chemistry. Soft being sciences based on observation and different-to-measure results – economics, sociology, psychology generally falling into this area. The marketing world is often the same […]

Has it ever occurred to you that running a business nowadays can be compared to taking part in a marathon? The distance is incredibly long and the number of the participants is great. You are pushing yourself to the limit to achieve the main aim – to be at the top.

Each year brings to the foreground a whole new set of changes in the way businesses market their products and services. Marketers aim to improve their ranking across all the leading search engines through effective search engine optimization (SEO) techniques. Actually, all changes in marketing come with some advanced and new technologies like changes in […]