We all know that content and backlinks are critically important to SEO. But for local businesses, customer reviews are an often-overlooked “secret weapon” that can have a serious impact on local SEO in much the same way as content and backlinks. In fact, customer reviews are the #5 most important factor in local SEO rankings. […]

In this competitive age, every business owner works hard to be on top in the industry. But, do you think working hard is enough to beat the competitors? No, it is not. The effective and efficient digital marketing strategies plus keeping a track on their operations are equally crucial. Nowadays, there are many tools available […]

In the past few years, there’s been a lot of talk about what local schema is, and how it can help your local business get more online traffic. Beyond all that, with the advent of wearable tech and voice search, it looks like the future might see smart devices taking data from the local schema […]

Paid search and SEO have different approaches toward getting visitors to open your site. The first can be costly but result in immediate success. The latter is cheap or at no cost but takes a while to impact your website’s rankings on search engines. That being said, both are highly important if you want your […]

So you’re looking for the best SEO podcasts? Good move. The latest Edison research shows that the popularity of listening to podcasts increases each year. Currently, more than 40 percent of people in the United States listened to a podcast at one time or another. The same research shows that about 27 percent of consumers […]

Creating original, relevant content for your audience on a regular basis can be a chore. While you might love what you do, chances are that you will become bored of the repetition and research at some point. Most companies tend to outsource their content creation to a third party. What most managers and CEOs are […]

Digital marketing is changing at rapid pace everyday and businesses that fail to keep up will lose their competitive edge and eventually shut down. What worked yesterday might not work tomorrow.  While you are busy trying to master one strategy, a new one comes up. To succeed you’ll have to keep a close eye on […]

Are you a content marketer? Then you understand how evolving and hard process of creating posts is. And despite this fact, it is becoming more and more popular and effective way of promotion and branding business. Content marketing should be up to date, adapt to the niche fashion. So in this article, I’ll give you […]

What is Podcast Guesting and why is it so Powerful? Podcast guesting refers to the strategy of getting booked on established podcasts that are relevant to your expertise. Podcasting is so powerful because it leads to more leads, traffic and sales than other forms of content marketing such as guest blogging. When you combine that […]

Take a guess. How many blog posts are published per day? I don’t know what number popped into your mind. 250k maybe? Or 500k? 1 million perhaps? None of the above my friend. According to Marketing Profs, over 2 million blog posts are published each day. That’s 83.3k posts per hour, 1.4k per minute, or […]