Are you searching for the best SEO tools in the industry, or for SEO software reviews?
Without awesome digital marketing tools for us we’d never get anything done for our clients!
And it would take 100 times longer than it would with the right search engine optimization tools.
If your intention is to buy SEO tools, you’ve come to the right place.
When it comes to SEO, this review couldn’t be any more accurate or useful.
Some may even call it the #1 factor for online success – we certainly do!
A make or break type of thing.
Which brings us to this post.
In this article, we’ll be looking at top 10 SEO tools that are specialized for keyword research, competitor research, rank tracking, or link building.
Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.
An the very best new link building tactic is not from a search engine optimization tool nor from a link building service or link building tool?
Podcast guest, or getting booked as a guest on established podcast shows is one of the SEO industry’s best kept secrets.
You can get multiple links from the host’s site for a lower cost than most link building sites charge per link. Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority. The show host also often promote you in the social media channel and sometimes even email newsletters.
Learn more about podcast booking services and be sure to check out this link building / podcast show booking service offered by SEO for Growth:
There are many SEO tools out there. We have 10 that are worth trying first.
Used for: Research and Analysis
Out of all the SEO tools out there, thousands of online marketers, small business owners, and SEO’s prefer to use Ahrefs to help them improve their search rankings.
Their Site Explorer is the best among backlink analysis tools.
They also have the Content Explorer, which searches the web for the most popular content for any topic or keyword.
Ahrefs has one more awesome tool: the Keyword Explorer 2.0.
This gives you a keyword’s search volume (global or country), SERP overview and position history, related keyword ideas, and the difficulty level.
The pricing starts at $99 per month with annual options. But you’re allowed to have a free account with limitations.
They also offer free trials for all plans.
Used for: Content Marketing, SEO & PPC
Serpstat is an all-in-one digital growth hacking tool to help you optimize your SEO, PPC and content marketing campaigns.
This SEO tool has the following key features:
Serpstat has 4 plans listed A through D, with prices starting at $19/mo through $299/mo.
Used for: Rank Tracking, Competitor Research
Pricing: Paid, Free Trial
Advanced Web Ranking is the rank tracked with the longest tradition on the market (since 2002), known especially for its accuracy and the large volume of keywords it can accomodate. This makes it ideal for agencies and inhouse SEOs, but it can also be used by small businesses and freelancers, likewise.
With Advanced Web Ranking you can:
Prices start at about $49 per month and a 10% discount applies for yearly subscriptions.
Used for: Site Audit, Website Monitoring, Backlink Checker, Rank Tracker
Pricing: Paid, Free Trial
Sitechecker is a simple platform that will help you get your website in shape and achieve better results in organic search without special skills or expertise in the SEO field.
You will get the possibility to check your site for all kinds of SEO important technical issues, but also get the completed guides on how to fix it.
Sitechecker Key Features
Pricing starts at $29 for the Basic Plan. With it, you can add 3 sites and check 1500 URLs per account, 150 keywords per account, 3000 backlinks per account. There are also plans for Startup for $49 and Growing for $99 per month.
Choose the plan that suits you best and use all the features to the fullest!
Used for: SEO Audit
Seobility is all about showing you how good or bad your website’s overall SEO optimization is.
They have 4 major tools/features:
Their free plan offers a crawling of 1.000 pages per project, analysis of up to 10 keywords and a comparison of 3 competitors. But it only allows usage for one domain.
Premium plans start at $40 per month with a 30-day free trial.
Extended functionality allows a comprehensive SEO analysis, including backlinks, more projects and a lot more keywords.
Sign up for the free SEO Basic plan and have a look into the great features of the tool.
Used for: SEO Audit, Rank Tracking, Backlinks, Keyword/Competitor Research
Pricing: Paid, Free Trial
Morningscore is a new and unique all-in-one SEO tool. Besides all standard features, it also brings completely new functionality compared to any other SEO tool. The platform uses gamification combined with smart SEO suggestions/guidance to help you prioritize the most important tasks for your/your clients’ SEO. In other words, here you will experience a whole new workflow which combined with the user-friendly interface saves you a ton of time.
They also stand out with their fast releases. Either new tools or improvement to existing ones are released every month which is why the platform is growing so fast. At the time of this writing, they are developing v2.5 Keyword Boos (keyword research tool) & v2.6 Galactic Report (customizable white-label PDF reports).
The platform is really focused on connecting SEO and business – which is essentially great both for agencies and digital companies. Surely, it’s not a platform for everyone but those who use it share very positive experience.
Some of their main features:
Used for: Keyword Research
Long Tail Pro recently went through an ownership change.
And you know what that means? The new ownership team is hungry for success. They saw potential in Long Tail Pro and are determined to make the product even bigger.
Since their change, LTP has moved from being a downloaded application to being cloud-based (meaning you can now use it in your browser.)
Before going cloud, LTP was already one of the most popular keyword research tools in the SEO field. This will only make it 10x faster and 10x easier.
Watch how it works here:
Used for: Keyword + Competitor Research
SEM Rush really made a name for themselves over the past couple years. They basically took competitor research to a whole other level.
The best part about SEM Rush is there are more than 20 ways to research your competition. Robbie Richards calls them stealth tactics.
You can find their best backlinks, their best keywords, their best content, and more. It’s even great for paid traffic and PPC.
It’s definitely a must-have.
Used for: SEO
Pricing: Free trial/paid
Mangools is known as the best value for money when it comes to SEO packages. They took a brand new approach to how SEO tools should look like and made an easy to use tools with great design. They are not complicated and do not have tons of features you would probably never use.
They recently launched competitor analysis in their most popular tool called KWFinder that made its name thanks to very accurate keyword difficulty metric.
Mangools tools let you see the keywords of your competitors, their backlinks, you can do rank tracking, analyze SERPs and get deep SEO insights on your competitors. They also have a handy browser extension that basically uses the most important data from all their tools so you can do a lot of stuff while browsing the internet.
Used for: Outreach
Pitchbox isn’t exactly an SEO tool. But when you are link building, there’s usually a lot of outreach involved. A lot.
Pitchbox makes your overall outreach efforts 10x easier than it would manually. Their email sequence feature lets you set up follow-up emails automatically.
Here’s a little example of what they can do:
First, I entered a few keywords related to my blog (ex: blogging tips).
Pitchbox, then rounded up some of the best sites for me to reach out to and connect with. Prospects.
After just 2 minutes, Pitchbox gave me 316 potential connections.
They even have a couple SEO features, such as link monitoring.
Their plans allow multiple users. So if you’re working with a team, this will come in handy.
Plans start at $195 per month, with a 15-day free trial so you can get your feet wet.
Used for: Competitor Research
SEOquake is a free browser extension. It’s like the MozBar. Except it pulls up more of the page’s data.
Some of the page data or metrics it shows are:
When you’re researching your competitors or finding link opportunities, the SEOquake toolbar will come in very handy.
Used for: Keyword Research
Seed Keywords is pretty cool. Here’s how it works:
First, you’re going to create a scenario. Basically, you’ll be asking a question.
Example: “If you were looking for shoes, what would you search for?”
Second, you’re going to take the unique URL they give you and share it with as many people as you can. They can be your friends, social followers, or your email subscribers. Basically any of your contacts.
Then, you wait.
When you get enough people answering your question, you’ll have a list of legit search terms from real-life internet users.
The best part about it is it’s 100% free.
Used for: SEO Audit
When it comes to SEO, it’s great to know how well your overall SEO is. Knowing it’s bad tells you to work on things. Knowing it’s great tells you to keep doing what you’re doing.
SEOptimer will help you know your website’s SEO.
It’ll show you yours on page metrics, such as keyword usage and user experience (ex: speed and mobile responsive).
It’ll also show you off page metrics, such as your backlink profile and Domain Authority (a Moz metric).
When it completes the audit, SEOptimer will grade your website and even give you recommendations.
Used for: Link Building
Broken link building on steroids. LinkMiner takes it to the next level.
Before LinkMiner, the Check My Links extension was the go-to tool for checking a page’s links.
Yes, it’s still very useful.
But the difference between the 2 is LinkMiner gives you more about the broken link. Check My Links simply finds out if the link works or not.
Some of the data LinkMiner pulls up are Facebook Likes, DA and PA, backlink numbers from Moz, Ahrefs, or Majestic, and more.
The reason it’s useful is because you get to know how popular the broken link is. And if it has a good amount of links from authority blogs, you can get your broken link building on.
You can download the extension here.
Used for: Rank Tracking
Authority Labs is a rank tracking and SERP monitoring tool that gives you the ability to track results by country, city, or even postal code (which has rarely been done before).
The tool gives you your whole keywords, their rank positions, and their search volume.
Authority Labs also gives you the ability to track your competitors’ search rankings. This has its advantages. Knowing your competitor’s highest rankings and best keywords allow you to battle them for a top spot on page 1.
Some other great features include mobile rank tracking, weekly and monthly reports, and more.
Plans start at $99 per month with a 30-day free trial.
Whether you like it or not, SEO is a big part of your online business.
It’s the largest source of free organic traffic, leads, and customers.
The top 10 best SEO tools we shared above will help achieve high rankings in 2022.
This will be your year.
And your business’s time to shine.
So go out there and make it yours.
Here is an SEO Tools Checklist to take along with you.
If you like this post on top SEO tools, you may also want to check out our list of best small business SEO agencies.