Top 10 Best SEO Tools You Must Try [updated for 2022]

Are you searching for the best SEO tools in the industry, or for SEO software reviews?

Without awesome digital marketing tools for us we’d never get anything done for our clients!

And it would take 100 times longer than it would with the right search engine optimization tools.

If your intention is to buy SEO tools, you’ve come to the right place.

When it comes to SEO, this review couldn’t be any more accurate or useful.

As online marketers, bloggers, and small business owners, SEO is the key to reaching growth potential.

Some may even call it the #1 factor for online success – we certainly do!

A make or break type of thing.

Which brings us to this post.

In this article, we’ll be looking at top 10 SEO tools that are specialized for keyword research, competitor research, rank tracking, or link building.

The Best SEO Tip For 2022

Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.

An the very best new link building tactic is not from a search engine optimization tool nor from a link building service or link building tool?

Podcast guest, or getting booked as a guest on established podcast shows is one of the SEO industry’s best kept secrets.

You can get multiple links from the host’s site for a lower cost than most link building sites charge per link.   Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority.  The show host also often promote you in the social media channel and sometimes even email newsletters.

Learn more about podcast booking services and be sure to check out this link building / podcast show booking service offered by SEO for Growth:

podcast booking services

What are the Best SEO Tools for 2022?

There are many SEO tools out there. We have 10 that are worth trying first.

#1: Ahrefs

Used for: Research and Analysis

Pricing: Freemium

Out of all the SEO tools out there, thousands of online marketers, small business owners, and SEO’s prefer to use Ahrefs to help them improve their search rankings.

Their Site Explorer is the best among backlink analysis tools.

They also have the Content Explorer, which searches the web for the most popular content for any topic or keyword.

best seo tool

And if you ask our SEO experts, it’s just as good as Buzzsumo.

Ahrefs has one more awesome tool: the Keyword Explorer 2.0.

This gives you a keyword’s search volume (global or country), SERP overview and position history, related keyword ideas, and the difficulty level.

The pricing starts at $99 per month with annual options. But you’re allowed to have a free account with limitations.

They also offer free trials for all plans.

#2: Serpstat

Used for:  Content Marketing, SEO & PPC

Pricing: Paid

Serpstat is an all-in-one digital growth hacking tool to help you optimize your SEO, PPC and content marketing campaigns.

This SEO tool has the following key features:

  • Collect keywords for SEO and PPC campaigns
  • Determine the value of keywords
  • Find keyword variations and search suggestions to expand your semantic core
  • Get long-tail keywords
  • Discover international data
  • Check your webpages’ relevance
  • Analyze keyword trends
  • Find out what pages are showing up in search results for a keyword

Serpstat has 4 plans listed A through D, with prices starting at $19/mo through $299/mo.

serpstat reviews


#3: Advanced Web Ranking

Used for: Rank Tracking, Competitor Research

Pricing: Paid, Free Trial

Advanced Web Ranking is the rank tracked with the longest tradition on the market (since 2002), known especially for its accuracy and the large volume of keywords it can accomodate. This makes it ideal for agencies and inhouse SEOs, but it can also be used by small businesses and freelancers, likewise.

With Advanced Web Ranking you can:

  • track local results at country and city level on both desktop and mobile devices
  • retrieve rankings on particular search engines such as Baidu, Yandex, Amazon, Youtube, etc.
  • send whitelabel reports with your own logo and that can even be hosted on your website
  • analyze competitors (market share, estimated visits, discover new competing websites and more)
  • integrate your data into 3rd party apps using the developer API

Prices start at about $49 per month and a 10% discount applies for yearly subscriptions.

Advanced Web Ranking reviews

#4 Sitechecker

Used for: Site Audit, Website Monitoring, Backlink Checker, Rank Tracker

Pricing: Paid, Free Trial

Sitechecker is a simple platform that will help you get your website in shape and achieve better results in organic search without special skills or expertise in the SEO field.

You will get the possibility to check your site for all kinds of SEO important technical issues, but also get the completed guides on how to fix it.

Sitechecker Key Features

  • All site and On-page Audit. You can check your site against over 100 metrics that will show the real state of your site. For the landing page, you can use the free website SEO checker.
  • Integration with Google Search Console and Google Analytics. This will help you quickly collect data and get it in one place.
  • Rank tracker for your TOP keywords. Be aware of changes in your key queries and track the dynamics of growth.
  • Monitoring of your website’s changes 24/7. The sooner you become aware of the problem, the lower your costs will be.
  • Extension for Chrome. Get your time safe and check any page for technical issues right in the browser in just a few secs.

Pricing starts at $29 for the Basic Plan. With it, you can add 3 sites and check 1500 URLs per account, 150 keywords per account, 3000 backlinks per account. There are also plans for Startup for $49 and Growing for $99 per month.

Choose the plan that suits you best and use all the features to the fullest!

sitechecker seo tool review


#5: seobility

Used for: SEO Audit

Pricing: Free/Paid

Seobility is all about showing you how good or bad your website’s overall SEO optimization is.

They have 4 major tools/features:

  • SEO Check – which will test your website and give you tips for better search engine optimization.
  • Keyword Check – which will show how well your page is optimized for your target keyword(s).
  • SEO Compare – which compares 2 pages for a keyword term.
  • Ranking Check – which checks your page’s rankings for any keyword.

Their free plan offers a crawling of 1.000 pages per project, analysis of up to 10 keywords and a comparison of 3 competitors. But it only allows usage for one domain.

Premium plans start at $40 per month with a 30-day free trial.

Extended functionality allows a comprehensive SEO analysis, including backlinks, more projects and a lot more keywords.

Sign up for the free SEO Basic plan and have a look into the great features of the tool.

10 Amazing SEO Tools You Must Try in 2017


#6: Morningscore

Used for: SEO Audit, Rank Tracking, Backlinks, Keyword/Competitor Research

Pricing: Paid, Free Trial

Morningscore is a new and unique all-in-one SEO tool. Besides all standard features, it also brings completely new functionality compared to any other SEO tool. The platform uses gamification combined with smart SEO suggestions/guidance to help you prioritize the most important tasks for your/your clients’ SEO. In other words, here you will experience a whole new workflow which combined with the user-friendly interface saves you a ton of time.

They also stand out with their fast releases. Either new tools or improvement to existing ones are released every month which is why the platform is growing so fast. At the time of this writing, they are developing v2.5 Keyword Boos (keyword research tool) & v2.6 Galactic Report (customizable white-label PDF reports).

The platform is really focused on connecting SEO and business – which is essentially great both for agencies and digital companies. Surely, it’s not a platform for everyone but those who use it share very positive experience.

Some of their main features:

  • SEO for businesses – fast analysis where you get a quick estimate of a business/client
  • Full Backlink Profile – their partnership with Ahrefs’ brings you the best backlink data
  • Manual Backlink Checker – enter the URL of your newly built backlinks and get them crawled – great for client reporting
  • SEO Audit – which gives you only the most important metrics without the “extra bloat”
  • SEO Missions – The “Trello of SEO” where you can manage your campaigns straight in the platform

morning score seo tool review


#7: Long Tail Pro

Used for: Keyword Research

Pricing: Paid

Long Tail Pro recently went through an ownership change.

And you know what that means? The new ownership team is hungry for success. They saw potential in Long Tail Pro and are determined to make the product even bigger.

Since their change, LTP has moved from being a downloaded application to being cloud-based (meaning you can now use it in your browser.)

Before going cloud, LTP was already one of the most popular keyword research tools in the SEO field. This will only make it 10x faster and 10x easier.

Watch how it works here:

long tail pro

#8: SEM Rush

Used for: Keyword + Competitor Research

Pricing: Freemium

SEM Rush really made a name for themselves over the past couple years. They basically took competitor research to a whole other level.

The best part about SEM Rush is there are more than 20 ways to research your competition. Robbie Richards calls them stealth tactics.

You can find their best backlinks, their best keywords, their best content, and more. It’s even great for paid traffic and PPC.


It’s definitely a must-have.


#9: Mangools

Used for: SEO

Pricing: Free trial/paid

Mangools is known as the best value for money when it comes to SEO packages. They took a brand new approach to how SEO tools should look like and made an easy to use tools with great design. They are not complicated and do not have tons of features you would probably never use.

They recently launched competitor analysis in their most popular tool called KWFinder that made its name thanks to very accurate keyword difficulty metric.

Mangools tools let you see the keywords of your competitors, their backlinks, you can do rank tracking, analyze SERPs and get deep SEO insights on your competitors. They also have a handy browser extension that basically uses the most important data from all their tools so you can do a lot of stuff while browsing the internet.

mangools reviews

#10: Pitchbox

Used for: Outreach

Pricing: Paid

Pitchbox isn’t exactly an SEO tool. But when you are link building, there’s usually a lot of outreach involved. A lot.

Pitchbox makes your overall outreach efforts 10x easier than it would manually. Their email sequence feature lets you set up follow-up emails automatically.

Here’s a little example of what they can do:

First, I entered a few keywords related to my blog (ex: blogging tips).

Pitchbox, then rounded up some of the best sites for me to reach out to and connect with. Prospects.


After just 2 minutes, Pitchbox gave me 316 potential connections.

They even have a couple SEO features, such as link monitoring.

Their plans allow multiple users. So if you’re working with a team, this will come in handy.

Plans start at $195 per month, with a 15-day free trial so you can get your feet wet.


Other Great SEO Tools You Should Also Consider


Bonus Review: SEOquake

Used for: Competitor Research

Pricing: Free

SEOquake is a free browser extension. It’s like the MozBar. Except it pulls up more of the page’s data.

Some of the page data or metrics it shows are:

  • The number of (external) links.
  • Google index.
  • SEM Rush rank.
  • Alexa rank.
  • Webarchive age (domain age).
  • And more.


When you’re researching your competitors or finding link opportunities, the SEOquake toolbar will come in very handy.



Bonus Review: Seed Keywords

Used for: Keyword Research

Pricing: Free

Seed Keywords is pretty cool. Here’s how it works:

First, you’re going to create a scenario. Basically, you’ll be asking a question.

Example: “If you were looking for shoes, what would you search for?”

seed keywords

Second, you’re going to take the unique URL they give you and share it with as many people as you can. They can be your friends, social followers, or your email subscribers. Basically any of your contacts.

Then, you wait.

When you get enough people answering your question, you’ll have a list of legit search terms from real-life internet users.

The best part about it is it’s 100% free.


Bonus Review: SEOptimer

Used for: SEO Audit

Pricing: Free

When it comes to SEO, it’s great to know how well your overall SEO is. Knowing it’s bad tells you to work on things. Knowing it’s great tells you to keep doing what you’re doing.

SEOptimer will help you know your website’s SEO.

It’ll show you yours on page metrics, such as keyword usage and user experience (ex: speed and mobile responsive).

It’ll also show you off page metrics, such as your backlink profile and Domain Authority (a Moz metric).

When it completes the audit, SEOptimer will grade your website and even give you recommendations.

seo optimizer



Bonus Review: LinkMiner

Used for: Link Building

Pricing: Free

Broken link building on steroids. LinkMiner takes it to the next level.

Before LinkMiner, the Check My Links extension was the go-to tool for checking a page’s links.

Yes, it’s still very useful.

But the difference between the 2 is LinkMiner gives you more about the broken link. Check My Links simply finds out if the link works or not.

Some of the data LinkMiner pulls up are Facebook Likes, DA and PA, backlink numbers from Moz, Ahrefs, or Majestic, and more.

link miner

The reason it’s useful is because you get to know how popular the broken link is. And if it has a good amount of links from authority blogs, you can get your broken link building on.

You can download the extension here.

Bonus Review: Authority Labs

Used for: Rank Tracking

Pricing: Paid

Authority Labs is a rank tracking and SERP monitoring tool that gives you the ability to track results by country, city, or even postal code (which has rarely been done before).

The tool gives you your whole keywords, their rank positions, and their search volume.

authority labs

Authority Labs also gives you the ability to track your competitors’ search rankings. This has its advantages. Knowing your competitor’s highest rankings and best keywords allow you to battle them for a top spot on page 1.

Some other great features include mobile rank tracking, weekly and monthly reports, and more.

Plans start at $99 per month with a 30-day free trial.


Now You Are Ready to Buy SEO Tools!

Whether you like it or not, SEO is a big part of your online business.

It’s the largest source of free organic traffic, leads, and customers.

The top 10 best SEO tools we shared above will help achieve high rankings in 2022.

This will be your year.

And your business’s time to shine.

So go out there and make it yours.

Here is an SEO Tools Checklist to take along with you.

If you like this post on top SEO tools, you may also want to check out our list of best small business SEO agencies.

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