[Updated for 2022] Searching for the best link building services or backlink building company reviews?
While some people associate backlink building with spammy SEO tactics, the truth is that backlinks are more important than ever.
Today, however, you can only focus on getting backlinks from high-quality websites that are relevant to your business.
Focus first on the content and the user – an earned editorial backlink should be a natural part of content marketing.
Link building is still one of the most important SEO tactics, and one of Google’s most heavily weighted ranking factors.
Google loves to rank websites that demonstrate Expertise, Authority and Trust – and if people are willing to link back to your site, Google recognizes that as an authority signal and rewards your web pages with higher search rankings.
Quality link building isn’t the easiest thing to accomplish, but when it is done properly, it is an extremely effective tactic.
We’ve compiled a top ten list of link builders and explain why they are so good at what they do.
And remember, nothing beats your own due diligence.
There is an inherent risk when you outsource any digital market service, especially SEO services.
So do your own homework before engaging any of the following backlink building companies.
Before we get to the list of best backlink building agencies, let’s talk about one of the best new link building tactics in search engine optimization this year!
Link building is a search engine optimization process of acquiring backlinks (aka hyperlinks) from third party websites that click back to a page on your website.
There are many ways to build links to your website, and while they vary in difficulty, SEO experts tend to agree that link building is one of the most challenging aspects of their jobs.
For that reason, many businesses, as well as digital marketing agencies, hire professional link building companies to help them for this specific SEO task.
A link building service is a digital marketing service performed by an experienced SEO consultant or an SEO agency that helps a company acquire backlinks through link building activities.
Link building activities include manual outreach, guest blogging and broken link building, among other tactics.
The best new link building tactic is Podcast Guesting which is a marketing tactic whereby a podcast booking service, by way of direct outreach, books you as a guest expert on third party podcasts.
As a result, the podcast guest often earns high-quality, organic backlinks on the host’s website by way of a podcast episode show notes page.
Podcast guesting is one of the SEO industry’s best-kept secrets.
You can get multiple high domain authority links (on sites with real traffic) from the host’s site for a lower cost than most link building sites charge per link!
Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and the organic accumulation of influence and niche authority.
The show host also often promote you in the social media channel and sometimes even email newsletters.
Learn more about podcast booking services and be sure to check out this link building / podcast show booking service offered by SEO for Growth.
Now let’s continue with this year’s list of the world’s top link building companies:
uSERP is a full-service link building agency. Their services help clients like monday.com, Robinhood, ActiveCampaign, Hotjar, Freshworks, and countless more to increase organic rankings, traffic, and revenue. uSERP specializes in high-authority link building with a quality over quantity approach. They have a long track record of driving results for clients both large and small in some of the most competitive spaces on the internet. With different link building modalities, their processes are all white-hat, outreach, and content-driven. They only earn links on DR60+ websites you recognize, avoiding any and all PBNs. On average their clients will significantly increase organic traffic in just two to three months. They work with startups, solopreneurs, and enterprise companies.
Stellar SEO is known for their custom backlink building and link outreach work. Their approach to outreach allows you to have as much or little involvement as your team desires. They have specialized in link outreach since 2015 and are able to secure links using a variety of tactics. If safe, long-term, and scalable are important to you, this service is worth consideration. The size and experience of Stellar SEO’s team allows them to excel at manual outreach, content promotion, and passive link acquisition strategies. If you are budget restricted or looking for just a few links, they also offer a blogger outreach service with pay-per-link pricing. In either case, the results they have produced speak volumes for the quality of this service.
The Upper Ranks is one of the original link building companies and has helped some of the world’s largest brands increase their online presence.
They work with publicly traded companies, Silicon Valley startups, Fortune 500 companies, and much more. They are also the white-label partner of numerous SEO agencies, helping them build links for their clients.
Founded by David Farkas in 2011, The Upper Ranks aims to help businesses gain greater search engine visibility, attract more customers, and become more profitable thru their link acquisition techniques.
The Upper Ranks doesn’t settle for mediocre links but rather take a more customized and nuanced approach and believe in the hard work that goes into every link they build and are focused on building links that will stand the test of time.
FATJOE is an outsourced link building and content provider for SEO agencies. With an easy-to-use Dashboard to manage and track orders, signing up to FATJOE gives you access to premium ‘cream of the crop’ services such as Blogger Outreach. With their Blogger Outreach product, FATJOE goes out and get your clients product and brand mentions on relevant blogs and websites. They keep a history of every placement within their system so you’ll never double up on links. You can supplement their link building services with some blog writing and an occasional press releases, and you have some diversified ranking power right at your fingertips. It’s worth mentioning too, FATJOE’s focus is solely on being a white label SEO service for digital agencies, rather than consulting, which keeps their prices low and turnaround times quick.
Sure Oak is one of the fastest-growing link building and SEO agencies in the U.S. due in large part to their quality link building services trusted by major national brands. Sure Oak’s end-to-end link building strategy is helping to redefine the meaning of “high-quality” backlinks in the SEO industry. With a focus on the right metrics, relevance, and the proper anchor text, their link building approach is innovative. By combining relationships with a meticulous vetting process and proven strategies, they acquire effective links that improve organic search engine ranking results for their clients. If you’re serious about increasing your Google rankings, your might want to consider Sure Oak’s pièce de résistance, their EDU link building service. Academic institutions are some of the most authoritative and trustworthy domains out there, and Sure Oak can get you these links and keep them for long-term SEO success.
Siege Media generates links entirely through content hosted and then promoted on your site. In addition to the value of the link, Siege often generates top-funnel traffic through assets hosted on-site and through their SEO own proprietary process. Their team excels in creating high-quality content that brand teams love and is a company trusted by many recognizable brands like Airbnb, TripAdvisor, Zillow, and more.
Because Siege Media’s process is entirely white-hat, they don’t guarantee the number of links you’ll receive, but they do set expectations upfront with a range to expect each month. They work off a unit model that determines how complex the content asset you’ll receive is, and how much outreach time you’ll get.
Screaming Frog link building team is comprised of creative content marketing folk and online PR experts, so is a good fit for clients who seek an integrated agency experience. They focus on building your brand and targeting your desired audience most effectively. According to Screaming Frog, the concept of “link building” is archaic, and the focus really should be on creating synergies for clients that attract high-quality links from high quality, relevant, authoritative websites.
Their outreach strategy includes casting a wide net to establish relationships with influencers, like journalists and bloggers. Screaming Frog also offers creative content, social media strategy, and interactive content development. They have a great deal of experience in, and are well know for creating “edgy” link bait on behalf of their clients.
Linkology’s link building approach is this: their in-house marketing team sources out high-quality websites for link placement. Linkology’s content professionals create articles that are placed on these vetted websites, with natural links back to you. These articles serve a few purposes: first, they promote the natural flow of the backlink. The articles also go far to establish your brand and to position your company as a subject matter authority.
Linkology is all about the quality of backlinks as opposed to quantity. Low-quality links can cause ranking problems in the future, so they avoid them by using a strict set of quality guidelines.
Digital Current relies on trend and data analysis to project patterns and proactively leverage changes in search engines. They feel that this “ahead of the curve” approach gives their clients the unique opportunity of getting ahead of the competition.
They usein-house linkbuilding processer to build their client’s online authority to vault you to the top of the search rankings. This is accomplished with content marketing, influencer engagement, publisher outreach, link earning scholarship programs, and visual graphics creation.
This manual link building agency develops campaigns built on research and KPIs that are tailored to meet specific client needs. Page One Power uses use a relevance-first approach, as opposed to using a page rank metric as criteria. This means combing a number of different metrics to find the links that will work best for your company.
They take a team approach to working with their clients and are heavy on transparent communication so that the client is always aware of the reasoning behind their link implementation. They tailor a process to your previous link building experience and current marketing, SEO knowledge, niche competitors and your unique selling proposition.
Higher Visibility’s link building philosophy centers around the notion that a link building service must focus on establishing authority for their clients. And it’s not enough to have quality links on highly trafficked sites; the sites must be relevant to your industry and your business objectives.
From The Future specializes in acquiring links with high authority and relevancy for clients. They follow a specific process to acquire links:
Their pricing model is also different than other agencies you’ll find on this list. Because it’s all about the “right” links, they work on a retainer model. Their retainer model includes all the items listed above, broken down by an hourly rate. From The Future’s link-building service is NOT for everyone – it’s best served for organizations who understand the importance of quality of links over quantity.
Link building is an essential part of your search engine optimization strategy.
When you are engaging a link building agency, be sure to only buy links that are relevant to your business and audience.
Avoid working with link building companies that sell backlinks solely based on DA or “domain authority”. What is Domain Authority? Domain Authority is a 3rd party SEO metric developed by Moz that tries to predict how likely a website is to rank in search engine result pages (SERPs). In the early days of SEO, DA was useful but it’s no longer accurate or relevant because it’s too easy to manipulate a website’s DA score with spammy SEO tactics. This means DA-based link sellers can sell you backlinks that appear to be high quality from a scoring standpoint, but are actually useless or even harmful for your website. In other words, a websites DA score is essentially useless and you should never buy backlinks based on Domain Authority scores.
A better way to buy backlinks is to buy links based on DR or “domain rating”. What is Domain Rating? Domain Rating or DR is an SEO scoring metric based on a 100-point scale developed by Ahrefs that shows the strength of a website’s backlink profile compared to the others in their database. DR is much more relevant and accurate in today’s SEO world. In addition to a DR score, you always want to make sure you are getting backlinks from sites with real visitor traffic. In general, you should only target links that have a minimum DR rating of 30 and a minimum traffic value of 1,000 visitors per month.
Quality link build is necessary and unavoidable for companies that want to dominate organic rankings. But low quality, volume-based link building is bad and can cause irreparable damage to your web presence.
Please do your homework before hiring any SEO company, and trust the link building experts who have the experience and time to do it right. Please also take time to find out how and where your website is being cited on 3rd party websites. Some companies start off providing really great links, and they quality can fade over time.
If you liked this post on top link building services, you may also want to check out our list of this year’s best SEO tools.