[Updated for 2021] Searching for the best link building services or backlink building company reviews?
While some people associate backlink building with spammy SEO tactics, the truth is that backlinks are more important than ever.
Today, however, you can only focus on getting backlinks from high-quality websites that are relevant to your business.
Focus first on the content and the user – an earned editorial backlink should be a natural part of content marketing.
Link building is still one of the most important SEO tactics, and one of Google’s most heavily weighted ranking factors.
Google loves to rank websites that demonstrate expertise, authority and trust – and if people are willing to link back to your site, Google recognizes that as an authority signal and rewards your web pages with higher search rankings.
Quality link building isn’t the easiest thing to accomplish, but when it is done properly, it is an extremely effective tactic.
We’ve compiled a top ten list of link builders and explain why they are so good at what they do.
And remember, nothing beats your own due diligence.
There is an inherent risk when you outsource any digital market service, especially SEO services.
So do your own homework before engaging any of the following companies.
Before we get to the list of best backlink building agencies, let’s talk about one of the best new link building tactics in search engine optimization this year!
Link building is a search engine optimization process of acquiring backlinks (aka hyperlinks) from third party websites that click back to a page on your website.
There are many ways to build links to your website, and while they vary in difficulty, SEO experts tend to agree that link building is one of the most challenging aspects of their jobs.
For that reason, many businesses, as well as digital marketing agencies, hire professional link building companies to help them for this specific SEO task.
A link building service is a digital marketing service performed by an experienced SEO consultant or an SEO agency that helps a company acquire backlinks through link building activities.
Link building activities include manual outreach, guest blogging and broken link building, among other tactics.
The best new link building tactic is Podcast Guesting which is a marketing tactic whereby a podcast booking service, by way of direct outreach, books you as a guest expert on third party podcasts.
As a result, the podcast guest often earns high-quality, organic backlinks on the host’s website by way of a podcast episode show notes page.
Podcast guesting is one of the SEO industry’s best-kept secrets.
You can get multiple high domain authority links (on sites with real traffic) from the host’s site for a lower cost than most link building sites charge per link!
Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and the organic accumulation of influence and niche authority.
The show host also often promote you in the social media channel and sometimes even email newsletters.
Learn more about podcast booking services and be sure to check out this link building / podcast show booking service offered by SEO for Growth.
Now let’s continue with this year’s list of the world’s top link building companies:
FATJOE is an outsourced link building and content provider for SEO agencies. With an easy-to-use Dashboard to manage and track orders, signing up to FATJOE gives you access to premium ‘cream of the crop’ services such as Blogger Outreach. With their Blogger Outreach product, FATJOE goes out and get your clients product and brand mentions on relevant blogs and websites. They keep a history of every placement within their system so you’ll never double up on links. Supplement this with some blog post writing and an occasional press release and you have some ranking power right at your fingertips. It’s worth mentioning too, their focus is solely on being a supplier for agencies, rather than consulting, which keeps their prices low and turnaround times quick.
Stellar SEO is known for their custom backlink building and link outreach work. Their approach to outreach allows you to have as much or little involvement as your team desires. They have specialized in link outreach since 2015 and are able to secure links using a variety of tactics. If safe, long-term, and scalable are important to you, this service is worth consideration. The size and experience of their team allows them to excel at manual outreach, content promotion, and passive link acquisition strategies. If you are budget restricted or looking for just a few links, they also offer a blogger outreach service with pay-per-link pricing. In either case, the results they have produced speak volumes for the quality of this service.
Sure Oak is one of the fastest-growing link building and SEO agencies in the U.S. due in large part to their phenomenal link building services trusted by major national brands. Sure Oak’s end-to-end link building strategy is helping to redefine the meaning of “high-quality” in the space. With a focus on the right metrics, relevance, and the proper anchor text, their link building approach is unparalleled. By combining their deep relationships with a meticulous vetting process and proven strategies, they’re getting high-powered links that are driving results for their clients. If you’re serious about increasing your Google ranking, be sure to inquire about Sure Oak’s pièce de résistance, their EDU link building service. Academic institutions are some of the most authoritative and trustworthy domains out there, and Sure Oak can get you these links and keep them for long-term SEO success.
Siege Media generates links entirely through content hosted and then promoted on your site. In addition to the value of the link, Siege often generates top-funnel traffic through assets hosted on-site/their SEO process. Their team excels in creating high-quality content that brand teams love and is a company trusted by many recognizable brands like Airbnb, TripAdvisor, Zillow, and more.
Because Siege’s process is entirely white-hat, they don’t guarantee the number of links you’ll receive, but they do set expectations upfront with a range to expect each month. They work off a unit model that determines how complex the content asset you’ll receive is, and how much outreach time you’ll get.
The Screaming Frog link building team is comprised of creative content marketing folk and online PR experts, so is a good fit for clients who seek an integrated agency experience. They focus on building your brand and target your desired audience most effectively. According to this company, the concept of “link building” is archaic, and the focus really should be on creating synergy for clients to attract high-quality links from prospects.
Their outreach strategy includes casting a wide net to establish relationships with influencers, like journalists and bloggers. Screaming Frog offers creative content, social media strategy, and interactive content. They have a great deal of experience in creating “edgy” link bait.
Linkology’s link building approach is this: their in-house marketing team sources out high-quality websites for link placement. Their content professionals create articles that are placed on these vetted websites, with natural links back to you. These articles serve a few purposes: first, they promote the natural flow of the backlink. The articles also go far to establish your brand and to position your company as a subject matter authority.
Linkology is all about quality as opposed to quantity. Low-quality links will cause problems in the future, so they avoid them by using a strict set of quality guidelines.
Digital Current relies on trend and data analysis to project patterns and proactively leverage changes in search engines. They feel that this “ahead of the curve” approach gives their clients the unique opportunity of getting ahead of the competition.
They use their process to build their client’s online authority to vault you to the top of the search rankings. This is accomplished with content marketing, influencer engagement, publisher outreach, link earning scholarship programs, and visual graphics creation.
Higher Visibility’s link building philosophy centers around the notion that a link building service must focus on establishing authority for their clients. And it’s not enough to have quality links on highly trafficked sites; the sites must be relevant to your industry and your business objectives.
They send you monthly reports to update clients on new links that have been added and how they are contributing to your marketing campaign’s success.
This manual link building agency develops campaigns built on research and KPIs that are tailored to meet specific client needs. They use a relevance-first approach, as opposed to using a page rank metric as criteria. This means combing a number of different metrics to find the links that will work best for your company.
They take a team approach to working with their clients and are heavy on transparent communication so that the client is always aware of the reasoning behind their link implementation. They tailor a process to your previous link building experience and current marketing, SEO knowledge, niche competitors and your unique selling proposition.
From The Future specializes in acquiring links with high authority and relevancy for clients. They follow a specific process to acquire links:
Their pricing model is also different than other agencies you’ll find on this list. Because it’s all about the “right” links, they work on a retainer model. Their retainer model includes all the items listed above, broken down by an hourly rate. From The Future’s link-building service is NOT for everyone – it’s best served for organizations who understand the importance of quality of links over quantity.
Link building is an essential part of your search engine optimization strategy.
Trust the link building experts who have the experience and time to do it right, but take time to find out how and where your website is being cited.
If you liked this post, you may also want to check out our list of this year’s best SEO tools.