While some people associate backlink building with spammy SEO tactics, the truth is that backlinks are as important as ever.
Today, however, you can only focus on getting backlinks from high quality websites that are relevant to your business.
Focus first on the content and the user – an earned editorial backlink should be a natural part of content marketing.
Link building is one of the most effective strategies to improve your site’s search rankings. Value appeals to Google, and if people are willing to link back to your site, Google recognizes that value and pushes you up the search rankings.
Quality link building isn’t the easiest thing to accomplish, but when it is done properly, it is an extremely effective tactic.
We’ve compiled a top ten list of link builders and explain why they are good at what they do.
Here is this year’s ultimate list of SEO backlink service providers that focus on high quality link building.
And remember, nothing beats your own due diligence. There is inherent risk when you outsource any digital market service, especially SEO services. So do your homework before engaging any of the companies.
Did you know that one of the very best new link building tactics may not even be from a link building service?
Podcast guesting, or getting booked as a guest on established podcast shows is one of the SEO industry’s best kept secrets.
You can get multiple links from the host’s site for a lower cost than most link building sites charge per link! Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority. The show host also often promote you in the social media channel and sometimes even email newsletters.
Learn more about podcast booking services and be sure to check out this link building / podcast show booking service offered by SEO for Growth:
RankBOSS link building is unique because they are highly invested in the results of their efforts. The approach that they use for link building was developed to promote RankBOSS’s CEO’s own businesses.
RankBOSS provides a comprehensive service leveraging social media, customized, and detailed optimizing of your pages for SEO and high-quality backlinks that drive traffic. Their process begins with establishing you as a brand; they go through your site with a fine-toothed comb to identify areas for SEO optimization as it relates to your niche. They provide different subscription models with a 30-day money back guarantee.
SkyRocket promotes the secret of their success as their focus on link building only, rather than offering link building with other services. They offer their own proprietary technology that analyses millions of links daily, which they feel other companies may miss. They have a global presence (team members are in more than 15 countries worldwide), which position them well to build relationships with numerous high-quality prospects for link placement.
SkyRocket doesn’t work with competing companies, with an agreement to only take one company per vertical, to avoid conflict of interest and deliver the best service. This group is definitely results-driven, with 800+ campaigns over the last year that have translated into millions of dollars of search traffic for their clients.
LinkFish Media’s focus is link building for competitive niches, link audits, link analysis, and link profile clean up. They pride themselves on their focus on the human element of networking to establish relationships to build links. They focus on the fit between their clients and link building prospects. While they do use technology for analysis as well as a proprietary internal link management service, LinkFish is all about old-fashioned networking to position their clients to benefit most from their digital presence.
LinkFish Media offers a number of different link building packages but the (thankfully) don’t require their clients to sign a contract.
The Screaming Frog link building team is comprised of creative content marketing folk and online PR experts, so is a good fit for clients who seek an integrated agency experience. They focus on building your brand and target your desired audience most effectively. According to this company, the concept of “link building” is archaic, and the focus really should be on creating synergy for clients to attract high-quality links from prospects.
Their outreach strategy includes casting a wide net to establish relationships with influencers, like journalists and bloggers. Screaming Frog offers creative content, social media strategy, and interactive content. They have a great deal of experience in creating “edgy” link bait.
Linkology’s link building approach is this: their in-house marketing team sources out high-quality websites for link placement. Their content professionals create articles that are placed on these vetted websites, with natural links back to you. These articles serve a few purposes: first, they promote the natural flow of the backlink. The articles also go far to establish your brand and to position your company as a subject matter authority.
Linkology is all about quality as opposed to quantity. Low-quality links will cause problems in the future, so they avoid them by using a strict set of quality guidelines.
Digital Current relies on trend and data analysis to project patterns and proactively leverage changes in search engines. They feel that this “ahead of the curve” approach gives their clients the unique opportunity of getting ahead of the competition.
They use their process to build their client’s online authority to vault you to the top of the search rankings. This is accomplished with content marketing, influencer engagement, publisher outreach, link earning scholarship programs, and visual graphics creation.
Higher Visibility’s link building philosophy centers around the notion that a link building service must focus on establishing authority for their clients. And it’s not enough to have quality links on highly trafficked sites; the sites must be relevant to your industry and your business objectives.
They send you monthly reports to update clients on new links that have been added and how they are contributing to your marketing campaign’s success.
This manual link building agency develops campaigns built on research and KPIs that are tailored to meet specific client needs. They use a relevance-first approach, as opposed to using a page rank metric as criteria. This means combing a number of different metrics to find the links that will work best for your company.
They take a team approach to working with their clients and are heavy on transparent communication so that the client is always aware of the reasoning behind their link implementation. They tailor a process to your previous link building experience and current marketing, SEO knowledge, niche competitors and your unique selling proposition.
Hoth Blitz centers their work on getting high Domain Authority homepage links. They pound the pavement and work the phones to get high-quality publishers in your niche after you’ve supplied them with keywords and URLs.
Their main metric that they use is Moz-Domain Authority because it updates more often, making it more reliable than some other older metrics.
Audience Bloom focuses on relationships with journalists, which can be a very effective way to network with the purpose of building a brand and building links. Journalists always need sources for stories, which is an excellent way to position you as an authority and to have quality links. Not only are the links high value, but the content that Audience Bloom produces (or assists to produce) is also enriched.
They begin their process by checking out your website for any bright spots that you can use-e-books, infographics, etc. They identify relevant publishers and connect them with your content. They are also proactive with the pitch, pitching ideas that center around your content. Audience Bloom involves the client heavily in the process as well, with the decisions for content and publisher relationships ultimately in your hands.
Link building is an essential part of your search engine optimization strategy.
Trust the experts who have the experience and time to do it right, but take time to find out how and where your website is being cited.