Search engine optimization, or SEO, may sound like a complicated, difficult technique to master. In truth, good SEO is really about understanding your strengths as a business, and making sure you undertake some smartly applied, regular Internet activity to make sure that the people who need you can easily find you. We’ve compiled eight interesting stats and figures that show you just how good SEO can help you, and poor SEO can hurt you.
We’re now living in a time when almost everyone carries an Internet ready computational device on their person every day. Of course, we usually just call them smartphones or tablets, but they’ve become an increasingly important platform for consuming Internet content.
When people look for something on a phone, and a website isn’t designed with mobile platforms in mind, that can cause both presentation and interface problems. Once it becomes obvious to a user that your website isn’t responsive, they’ll rarely hesitate to stop and look up another result.
This figure just makes sense. When someone is doing a search for nearby stores, restaurants, or other services, chances are high that there’s an intention to conduct a visit right after some results have popped up. This makes it critically important for people that rely on customers to physically visit their business to ensure that local searches find and report them easily.
With good SEO, you make sure that people that are nearby have the best possible chance of finding you when they conduct a search. Factors such as popularity, usefulness, and, of course, smart use of keywords all play a role in driving you towards the person looking for you on a search engine.
Last year, it was determined that 71% of all searches were done on platforms like phones and tablets. This year, it’s expected to rise another 4%, so that’s one more reason why people should make sure websites are optimized for the mobile experience, there’s a strong chance it will be viewed on that platform.
Make sure that you design and test your website on mobile platforms. Ensure that people using touch interfaces can easily navigate them, and that the mobile site is flexible enough to be comfortably viewed in vertical and horizontal configurations.
Translated into English, that figure is two trillion, and that’s the number of searches conducted on Google alone in the course of a single year. That’s a lot of different people, products and services all being connected to those trying to find them. Make sure you don’t make that job harder than it needs to be. While other search engines still exist such as Bing and Yahoo! Google is easily the undisputed king with the lion’s share of searches, so it’s important to understand and use its search algorithms to your best advantage.
It shouldn’t come as a surprise that when people are actively looking for something, a purposeful search—such as using Google—is what they resort to first, rather than social media. Statistics indicate that the best driver of traffic to content sites is still old fashioned search, beating out social media by 300%.
Of the searches for information that do arise from the use of social media, it should come as no surprise that the juggernaut that is Facebook commands the majority of the attention. 61% of all social media related searches come from people making their discoveries on the platform that is nearly impossible to escape from. This is why it’s so important in SEO terms to make sure you have a presence on Facebook and that you engage with it actively in your promotional and search efforts.
This is one of the reasons why good SEO is so important. In theory, everyone loves choice, and, in theory, they want as much of it as possible. In reality, when given a choice from dozens, hundreds, or even thousands of options, few people will actually take the time to evaluate every possibility before making a final choice. In fact, usually the first dozen choices or so—if that—are the only real contenders.
SEO works to get your search ranking up for exactly this reason. By using good SEO practices, you can increase awareness of your website in the best way possible, through natural, organic growth. As more people find your website—and find it useful—more and more people will naturally flock to it, creating a positive feedback loop that benefits you.
This means that when people are browsing a website and the obvious banner or other web advertisement makes its appearance, people will usually not respond to it. In fact, because of some extensions on web browsers, such as “Ad Block,” some people don’t even see paid ads because they’ve installed a program in their browser to screen those ads out.
However, “organic searches” bypass paid ads, simply because they’re not advertising at all. An organic search is when people are either conducting a search themselves, or, during the course of research, naturally come across links that are relevant to their current interest that encourage them to click and find out more. Links included in blog posts, social media, and mentions on other websites are all examples of organic links.
If you like this post, you might also want to check out 12 ways to beat your competitors on Google.
Ian Cantle of Outsourced MARKETING is a Duct Tape Marketing Certified Consultant and an SEO for Growth Certified Consultant. Ian provides strategic marketing consulting and creative services to small and medium sized businesses. You need more than a website, social media and content, you need a plan that understands your target audience and creates a systematic approach to connecting with them and leading them through their buyers journey. Learn more about Ian’s web design and Internet marketing services on the Toronto SEO for Growth website.